From Pastry into Tech

How dare you are to go out of your comfort zone? What does it take to leave the CEO position in a very good and prosperous company, because you feel that you are missing something very important in this digital world?

Nati Bar, the former CEO of Israeli prominent bakery&cafe chain „Roladin“ gave an inspirational talk about her story and her way to a new dream, and the current trends of new digital era. She highlighted that some of the jobs which were considered as stable, have now been changed by completely different jobs, such as AI and Machine Learning specialists, new technology specialists, innovation professionals to name a few. Nati transformed the 5P Porter’s concept to a new 5E concept, where Product is replaced by Experience, the right Place is replaced by Everyplace, and Price is substituted by Exchange.

The conversation brought a lot of questions and our delegation was left with a special mission – to translate 2 accompishments from old to new old. And what about you?) Just dare and do it!

Start-Up Nation Central

What are the key ingredients of Israel as a startup nation? Ben Yaron, Business Development Manager at Start-up Nation Central told us:

✅ Immigration=Enterprneurship

✅ Israel Defense Forces

✅ Government prioritization

A lot of large corporations come to Israel for talents and deep technologies. ❗️Every 8 hours a new start-up is etablished!

‼️ Israel has more companies listed on NASDAQ than any country besides the USA and China!

These facts are very impressive and they really impressed our Swiss delegation of business people from different fields and backgrounds, who came for a week to Israel to learn about the country, companies and High-Tech innovations.




15,3 Billion Dollars for a chip


„Gam zu l‘tova“ quoted Mois Navon, an engineer and Rabbi who invented the Mobileye chip, while telling his amazing story full of rises and falls on the way to the company which was recently bought for billions of dollars by Intel. But not only that! He disclosed the secret of the Israeli innovation success.

In his presentation Mois showed how a „car-toy company“ transformed into a company which saves lives of people on the road and is now developing the first system on the market for autonomous vehicles.

Thank you very much for such an inspirational talk!

#hwzinisrael #swissdelegation #israelinnovation